Koi Farm Online Pet Shop in Macedonia

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Koi Farm - Visual Identity

Designing for the Koi Farm Online Pet Shop was an exciting and challenging opportunity.

The client wanted a simple yet fun brand that would appeal to both existing and potential customers. With a focus on quality, the brand needed to convey a sense of trust and reliability, while also showcasing the unique products and services offered.

To achieve these goals, I conducted a thorough briefing with the client to understand their brand values, target audience, and key messaging. Based on this information, I developed a creative brief that outlined the visual identity, messaging, and tone of the brand.

I started with the FUN aspect of this brand.

I knew we should go toward bright, playful colours and yet a simple design.

From there, I started creating mock ups and design elements that would be used across various touchpoints, including signage, packaging, and promotional materials.

Overall, designing for Koi Farm was a fulfilling experience that allowed me to flex my creative muscles and deliver high-quality work. By working closely with the client, I was able to create a visual identity that truly reflects the unique qualities of the brand and meets the client's goals.

Client: Dragan T. Koi Farm Macedonia

Tasks: Visual Identity and Brand design

Designer/Name: Keti Zasheva, Macedonia

The main colours are ones that can possibly clash together, but with the space ingrained in the design, it makes it playful and easily recognisable.

A pet shop brand should SCREAM fun and excitement.

The warm tones of the orange and red go hand in hand with the brands mission:

Warmth.

The cool tone of the blue was added to remind that the brand also appeals to aquatic life, and due to the history of the brand as it started first as a business that nurtures and grows Japanese koi fish.